David Towers

2012 » 2013

Director of Search and Digital Projects, EMEA

MEC - GroupM (WPP)

• Leading Search (PPC and SEO) across the EMEA region.

2008 » 2012

Head of SEO

MEC - GroupM (WPP)

• Promoted from 'SEO Director' to 'Head of SEO' in August 2011.
• Promoted from 'SEO and Social Media Manager' to 'SEO Director' in January 2010.
• Tasked with the growth of MEC's SEO team: structured the SEO offer, increased client base and grew revenue.
• Worked with clients to develop and implement SEO on-page, SEO off-page and social media strategies.
• Clients worked with included: Bank of America (MBNA), Berghaus, Bionsen, Charles Worthington, Colgate, Expedia, Halifax, Haribo, Homeserve, ITC Classics, Lloyds TSB, Love Food, Merck (Univadis), Orange, Pleasure Beach Blackpool, Regus, Sony Ericsson, TomTom and Transform Medical Group.

2007 » 2010

Co-Founder, Online Marketing Consultant

Good Web Practices

• Developed idea and realised website design.
• Sourced graphic designer and gained sponsorship.
• Pitched to potential clients and presented completed work to customers.
• Analysed and advised businesses on web marketing strategies, search engine optimisation, return on investment and website design.

2008 » 2008

Marketing development and deployment

Schneider Electric Headquarters - Customer Innovation - Specification (Internship, 6 months)

• Pioneered the use of new online marketing channels and reporting tools within department.
• Restructured online order process by overhauling website and outsourcing logistics to Spain: reduced costs by 300%.
• Created search engine optimisation resources that were used within Schneider Electric.
• Worked with Schneider Electric country offices in the deployment of online marketing tools.
  

2007 » 2008

Training programme development

Schneider Electric Headquarters - Customer Innovation - Buildings (Internship, 5 months)

• Responsible for creating a 2 day training programme for sales executives in developing markets (Dubai, India and China).
• Liaising with management, developed the training programme based upon a solutions selling approach.
• Created resources for the hotel sectors vertical intranet based upon the training plan.
  

2004 » 2006

International marketing strategy development

Fingershield Safety (Two internships, 4 months)

• Created and implemented a marketing strategy for entry into the US market (valued at over $113m).
• Personally responsible for Fingershield's online marketing strategy (including PPC and SEO): sales rose by 28% within 8 weeks.
• Undertook two market studies; analysed and benchmarked against the competition.
• Awarded; 'Most enterprising student 2005 in the Greater Manchester region' by Shell Technology Enterprise Programme for outstanding achievement demonstrated during the placement.

2003 » 2004

Co-organised largest careers fair in Birmingham University

AIESEC

• Liaised with 50 recruitment companies to attend the event.
• Gained corporate sponsorship.
• Managed a team of 15 students to promote the fair.
• Managed a budget of €10,000.

2006 » 2007

Grenoble Graduate School of Business, France

Master of International Business. Awareded with Merit (average of 17/20)

Focus - Global business strategy, International finance, E-business, Management of technology and innovation.

2002 » 2006

The University of Birmingham

Bachelor of International Business Commerce. 2:1 Honours

Focus - Strategic Management, Marketing, Accounting, HRM, Business Ethics and E-commerce.

2004 » 2005

L'Université Jean Moulin Lyon III, France

DEUF (Diplôme d'Etudes Universitaire Françaises), SELF

Focus - Cross Cultural Management, Managing Global Business, HRM, Français Langue Etrangère.

2000 » 2002

Lancaster Royal Grammar School

A-Levels in Business Studies (A), General Studies (A), Geography (A), History (B).