David Towers
'Most Enterprising Student in the Greater Manchester region'
I would like to continue my international business career working in an innovative company in the Manchester area, utilising the knowledge and skills I have developed during my work and studies.
Awarded by Shell Technology Enterprise Programme in 2005 for the achievement and initiative shown during my internship at Fingershield Safety.
Practical Experience
2007 » 2008
Co-Founder, Web Marketing Consultant
Good Web Practices
- Developed idea and realised website design.
- Sourced graphic designer and gained sponsorship worth over $1000.
- Pitched to potential clients and presented completed work to customers.
- Analysed and advised numerous businesses on web marketing strategies, search engine optimisation, return on investment and website design.
2008 » 2008
Marketing development and deployment
Schneider Electric Headquarters - Customer Innovation - Specification (Internship, 6 months)
- Pioneered the use of new online marketing channels and reporting tools within department.
- Restructured online order process by overhauling website and outsourcing logistics to Spain: reduced costs by 300%.
- Created search engine optimisation resources that were circulated within Schneider Electric.
- Worked with Schneider Electric country offices in the deployment of online marketing tools.
2007 » 2008
Training programme development
Schneider Electric Headquarters - Customer Innovation - Buildings (Internship, 5 months)
- Responsible for creating a 2 day training programme for sales executives in developing markets (Dubai, India and China).
- Liaising with management, developed the training programme based upon a solutions selling approach.
- Created resources for the hotel sectors vertical intranet based upon the training plan.
2004 » 2006
International marketing strategy development
Fingershield Safety
(Two internships, 4 months)
- Created and implemented a marketing strategy for entry into the US market (valued at over $113m).
- Personally responsible for Fingershield's online marketing strategy: sales rose by 28% within 8 weeks.
- Undertook two market studies; analysed and benchmarked against the competition.
- Awarded; 'Most enterprising student 2005 in the Greater Manchester region' by Shell Technology Enterprise Programme for outstanding achievement demonstrated during the placement.
2004 » 2005
Club d'Anglais in Lyon, Founder and leader
Agape Lyon
- Founded and led 'English club' where French speakers could practise their English with native speakers.
2003 » 2004
Co-organised largest careers fair in Birmingham University
AIESEC
- Liaised with 50 recruitment companies to attend the event.
- Gained corporate sponsorship.
- Managed a team of 15 students to promote the fair.
- Managed a budget of €10,000.
Education
2006 » 2007
Grenoble Graduate School of Business, France
Master of International Business. Merit expected (current average 17/20)
Focus - Global business strategy, International finance, E-business, Management of technology and innovation.
2002 » 2006
The University of Birmingham
Bachelor of International Business Commerce. 2:1 Honours
Focus - Strategic Management, Marketing, Accounting, HRM, Business Ethics and E-commerce.
2004 » 2005
L'Université Jean Moulin Lyon III, France
DEUF (Diplôme d'Etudes Universitaire Françaises), SELF
Focus - Cross Cultural Management, Managing Global Business, HRM, Français Langue Etrangère.
2000 » 2002
Lancaster Royal Grammar School
A-Levels in Business Studies (A), General Studies (A), Geography (A), History (B).
Skills
- English: Mother tongue.
- French: Fluent.
- Word, Excel, PowerPoint, Publisher.
- Image editing (e.g. Fireworks, Photoshop).
- Online marketing, Search Engine Optimisation, Pay Per Click advertising (Adwords, Overture).
- Website development (HTML, CSS, Joomla): create and manage websites e.g. GoodWebPractices.com
Interests
- I regularly enjoy sports including football, tennis, cross country running, hiking and snowboarding.
- As a practising Christian I have been involved in my local church from an early age. Some of my experiences include: co-leading the University Halls Christian Union, leading youth groups and being a leader on summer camps for children.
