'Most Enterprising Student in the Greater Manchester region'
I am currently working as an SEO Director at Mediaedge:cia in Manchester. I write about online marketing at Good Web Practices and consult with UK and US charities in online marketing.
Awarded by Shell Technology Enterprise Programme in 2005 for the achievement and initiative shown during an internship at Fingershield Safety.
Practical Experience
2008 » 2010
Current Position: SEO Director
Mediaedge:cia - WPP Group
- Promoted from 'SEO and Social Media Manager' to 'SEO Director' in January 2010.
- Tasked with the growth of MEC Manchester's SEO team, I helped structure the SEO offer, dramatically increase client base and significantly grow revenue.
- Day-to-day, I work with clients to develop and implement on-page and off-page SEO and Social Media strategies.
- Clients I have worked with include: Bank of America (MBNA), Berghaus, Bionsen, Charles Worthington, Colgate, Expedia, Halifax, Haribo, Homeserve, ITC Classics, Lloyds TSB, Love Food, Merck (Univadis), Pleasure Beach Blackpool, Regus, Sony Ericsson, TomTom and Transform Medical Group.
2007 » 2010
Co-Founder, Online Marketing Consultant
Good Web Practices
- Developed idea and realised website design.
- Sourced graphic designer and gained sponsorship worth over $1000.
- Pitched to potential clients and presented completed work to customers.
- Analysed and advised businesses on web marketing strategies, search engine optimisation, return on investment and website design.
2008 » 2008
Marketing development and deployment
Schneider Electric Headquarters - Customer Innovation - Specification (Internship, 6 months)
- Pioneered the use of new online marketing channels and reporting tools within department.
- Restructured online order process by overhauling website and outsourcing logistics to Spain: reduced costs by 300%.
- Created search engine optimisation resources that were circulated within Schneider Electric.
- Worked with Schneider Electric country offices in the deployment of online marketing tools.
2007 » 2008
Training programme development
Schneider Electric Headquarters - Customer Innovation - Buildings (Internship, 5 months)
- Responsible for creating a 2 day training programme for sales executives in developing markets (Dubai, India and China).
- Liaising with management, developed the training programme based upon a solutions selling approach.
- Created resources for the hotel sectors vertical intranet based upon the training plan.
2004 » 2006
International marketing strategy development
Fingershield Safety
(Two internships, 4 months)
- Created and implemented a marketing strategy for entry into the US market (valued at over $113m).
- Personally responsible for Fingershield's online marketing strategy (including PPC and SEO): sales rose by 28% within 8 weeks.
- Undertook two market studies; analysed and benchmarked against the competition.
- Awarded; 'Most enterprising student 2005 in the Greater Manchester region' by Shell Technology Enterprise Programme for outstanding achievement demonstrated during the placement.
2004 » 2005
Club d'Anglais in Lyon, Founder and leader
Agape Lyon
- Founded and led 'English club' where French speakers could practise their English with native speakers.
2003 » 2004
Co-organised largest careers fair in Birmingham University
AIESEC
- Liaised with 50 recruitment companies to attend the event.
- Gained corporate sponsorship.
- Managed a team of 15 students to promote the fair.
- Managed a budget of €10,000.
Education
2006 » 2007
Grenoble Graduate School of Business, France
Master of International Business. Awareded with Merit (average of 17/20)
Focus - Global business strategy, International finance, E-business, Management of technology and innovation.
2002 » 2006
The University of Birmingham
Bachelor of International Business Commerce. 2:1 Honours
Focus - Strategic Management, Marketing, Accounting, HRM, Business Ethics and E-commerce.
2004 » 2005
L'Université Jean Moulin Lyon III, France
DEUF (Diplôme d'Etudes Universitaire Françaises), SELF
Focus - Cross Cultural Management, Managing Global Business, HRM, Français Langue Etrangère.
2000 » 2002
Lancaster Royal Grammar School
A-Levels in Business Studies (A), General Studies (A), Geography (A), History (B).
Skills
- English: Mother tongue.
- French: Fluent.
- Word, Excel, PowerPoint, Publisher.
- Image editing (e.g. Fireworks, Photoshop).
- Online marketing, Search Engine Optimisation, Pay Per Click.
- Website development (HTML, CSS, Joomla, WordPress): Created and managed over 20 websites e.g. GoodWebPractices.com and HistoryMakers.info.
Interests
- I regularly enjoy sports including tennis, football, cross country running, hiking and snowboarding.
- As a practising Christian I have been involved in my local church from an early age. Some of my experiences include: co-leading the University Halls Christian Union, leading youth groups and being a leader on summer camps for children.
Websites recently involved in
