Head of SEO
MEC - GroupM (WPP)- Promoted from 'SEO Director' to 'Head of SEO' in August 2011.
- Promoted from 'SEO and Social Media Manager' to 'SEO Director' in January 2010.
- Tasked with the growth of MEC Manchester's SEO team, I helped structure the SEO offer, dramatically increase client base and significantly grow revenue.
- Day-to-day, I work with clients to develop and implement on-page and off-page SEO and social media strategies.
- Clients I have worked with include: Bank of America (MBNA), Berghaus, Bionsen, Charles Worthington, Colgate, Expedia, Halifax, Haribo, Homeserve, ITC Classics, Lloyds TSB, Love Food, Merck (Univadis), Orange, Pleasure Beach Blackpool, Regus, Sony Ericsson, TomTom and Transform Medical Group.
Co-Founder, Online Marketing Consultant
Good Web Practices- Developed idea and realised website design.
- Sourced graphic designer and gained sponsorship.
- Pitched to potential clients and presented completed work to customers.
- Analysed and advised businesses on web marketing strategies, search engine optimisation, return on investment and website design.
Marketing development and deployment
Schneider Electric Headquarters - Customer Innovation - Specification (Internship, 6 months)- Pioneered the use of new online marketing channels and reporting tools within department.
- Restructured online order process by overhauling website and outsourcing logistics to Spain: reduced costs by 300%.
- Created search engine optimisation resources that were used within Schneider Electric.
- Worked with Schneider Electric country offices in the deployment of online marketing tools.
Training programme development
Schneider Electric Headquarters - Customer Innovation - Buildings (Internship, 5 months)- Responsible for creating a 2 day training programme for sales executives in developing markets (Dubai, India and China).
- Liaising with management, developed the training programme based upon a solutions selling approach.
- Created resources for the hotel sectors vertical intranet based upon the training plan.
International marketing strategy development
Fingershield Safety (Two internships, 4 months)- Created and implemented a marketing strategy for entry into the US market (valued at over $113m).
- Personally responsible for Fingershield's online marketing strategy (including PPC and SEO): sales rose by 28% within 8 weeks.
- Undertook two market studies; analysed and benchmarked against the competition.
- Awarded; 'Most enterprising student 2005 in the Greater Manchester region' by Shell Technology Enterprise Programme for outstanding achievement demonstrated during the placement.
Club d'Anglais in Lyon, Founder and leader
Agape Lyon- Founded and led 'English club' where French speakers could practise their English with native speakers.
Co-organised largest careers fair in Birmingham University
AIESEC- Liaised with 50 recruitment companies to attend the event.
- Gained corporate sponsorship.
- Managed a team of 15 students to promote the fair.
- Managed a budget of €10,000.
